AI Insights · Timothy · July 2023
Top 5 Educational Games on Android in Nigeria Q2 2023
Discover the performance of the top 5 educational games on Android in Nigeria during Q2 2023, including trends in downloads, revenue, and active users.
During the second quarter of 2023, the educational games category on the Android platform in Nigeria showcased interesting trends. Here’s a detailed look at the performance of the top 5 educational games: Toca Boca World, MentalUP Brain Games For Kids, codeSpark - Coding for Kids, Animal Jam, and LEGO® DUPLO® WORLD.
Toca Boca World from Toca Boca saw a steady decline in weekly revenue, starting from $54 in early April and decreasing to $16 by the end of June. Weekly downloads experienced fluctuations, peaking at 439 in the first week of April and concluding the quarter with 316 downloads. Active users mirrored this trend, beginning at 3.2K in early April and ending at approximately 3K.
MentalUP Brain Games For Kids from MentalUP - Learning Games for Kids had a modest revenue performance, with a peak at $24 in the first week of April and remaining relatively stable around $1-$2 for the rest of the quarter. Downloads saw a slight increase towards the end of the quarter, reaching 26 in the last week of June. Active users remained consistent, averaging around 80-90 throughout the quarter.
codeSpark - Coding for Kids from codeSpark showed stable revenue with minor peaks, notably $14 in early April and $10 at the end of June. Download trends were more dynamic, reaching a high of 46 in mid-June. Active users also showed variability, peaking at 64 in mid-June before settling at 21 by the end of the quarter.
Animal Jam from WildWorks experienced a stable revenue stream, generally hovering around $3, with a peak of $8 in the last week of June. Downloads were sporadic, with significant activity in mid-April at 29 downloads but falling to single digits or zero downloads in several weeks. Active users showed a slight decline from 73 in late March to 43 by the end of June.
LEGO® DUPLO® WORLD from StoryToys saw consistent revenue around $2-$3, with a peak of $7 in the last week of June. Downloads surged dramatically in the final week of June, reaching 145 from a steady average of around 30-40 earlier in the quarter. Active users followed a similar trend, peaking at 295 in the last week of June.
This data, sourced from Sensor Tower, highlights the varying performance of these educational games in Nigeria. For more detailed insights and trends, visit Sensor Tower.